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Nestled in the heart of Collingwood, Beauty Box is a permanent makeup and laser med-aesthetic beauty studio specializing in Microblading and Laser Hair Removal. What started off as a small beauty business has grown significantly over the last 7 years to offer a full suite of services including Lash Lifts, Skin Rejuvenation, and Facial and Body Contouring, and Tattoo Removal. Here at Beauty Box we believe in offering beauty solutions to our clients that enhance their natural beauty and create lasting solutions to simplify daily routines. We are proud to provide high-quality treatments that support a low-maintenance lifestyle so that our clients look and feel their best every day and have more time to simply enjoy life.


Lisa Gould - Owner/Expert

Certified Microblade Artist | Certified Laser Technician Certified Lash Lift Artist

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One of Collingwood’s first Microblade Artists, Lisa Gould began offering services in a small home studio in 2016. Growing up in Saint John, New Brunswick, this easy-going East Coaster never imagined a career in the beauty business. She spent her time playing a multitude of sports, hiking and competing in international pool tournaments. A self-described tomboy, Lisa’s beauty regimen consisted mainly of ball caps and Blistex. Little did she know that her low maintenance style, dedication to practice, precision and skill development as well as her eye for natural beauty would be just what she needed to stand out in this industry.

Relocating to Ontario offered a fresh new start and inspired her to elevate her sense of style and find the confidence to redefine beauty standards that felt authentic to her. Although she was beginning to appreciate the way cosmetics could help to enhance natural beauty, establish an identity and build confidence, she often found that traditional products just weren’t compatible with her active lifestyle. She wanted to be able to get up and go in the mornings, to spontaneously jump into Georgian Bay after work and to sweat through her favourite sports and adventures. When she first heard of permanent makeup procedures, it not only offered a solution for her personal life it sparked her entrepreneurial spirit and Beauty Box was born.

Lisa Gould is now a Certified Laser, Microblading and Lash Lift Artist with over 7 years of experience and hundreds of happy clients. As the business grew she looked to offer more services that offer simple solutions for her and her clients to feel their best and in 2019 became a Certified Laser Technician offering state of the art med-aesthetic laser treatment such as laser hair removal, body contouring, and skin rejuvenation. Lisa loves the work she does because it combines her interests in science and art and it allows her to build meaningful relationships with clients where she encourages them to define their own standard for beauty and learn to love the way they look and feel.


“Treatments with Lisa are like visiting an old friend but with the bonus of self-care” - Client Review


Lisa offers a wealth of knowledge, high-quality services and a comfortable and welcoming environment for all. Whether you prefer a high glam or more natural look she takes pride in helping to make your routine a little easier by offering low-maintenance beauty and cosmetic services that help you get back some freedom and gain confidence.

Are you ready to step into the world of easy-breezy, low-maintenance beauty? Let's talk! 


What We Believe

We believe in Beauty Standards that exist outside of the box. There is no one standard for beauty. Our goal is to help find lasting solutions for our clients that showcase their authentic identity, enhance natural features, simplify beauty routines and help them feel like their best selves. That is truly beautiful.

What We Believe

We believe that our magnificent planet is worth celebrating and protecting. We manage paperless client files, reduce consumption, recycle and make an effort to support organizations that protect the environment. We are inspired by the natural beauty in and around Collingwood.

What We Believe

We believe diversity and authenticity are essential to beauty. We pride ourselves in creating a safe space for our clients, advocating for equality in our community and continuing to learn and unlearn so that we can promote an inclusive world where love wins and everyone can feel beautiful.


201-22 Second Street

Collingwood, L9Y 1E3



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